Search engine optimization (SEO) is a complex subject. At heart, it’s a series of online marketing techniques used by marketers and business owners to increase the visibility of their website in the search engines and to drive targeted traffic to in the hopes of building a sizable online audience. To many, SEO is a piece…
Creating infographics is an effective way to catch the attention of your customers and increase engagement on social media. In fact, infographics are some of the most shared types of content on the internet. This is largely because of how easily infographics can communicate statistics and other valuable information. We’re visual beings by nature, so…
These days, brands are accustomed to using the social media landscape to reach as broad an audience as possible, but mistakes made online are often permanently damaging. See your brand go viral for the right reasons by avoiding the following mistakes. Interact with your Audience Too often are social media marketers tempted to become complacent…
Every move that a marketer makes is tied to one simple strategy, how to get the highest conversion rates for better returns on their investments. When it comes to digital content marketing, the only way that you will get people to your website is if you understand the psychology behind people’s surfing behavior. While it…
Studies show that organizations with engaged employees frequently outperform those companies without any level of engagement by 202%. Employee engagement is thus crucial for the success of any business because engaged employees tend to be more productive, subsequently, leading to the phenomenal growth of a business. Additionally, a high level of engagement among employees could…
If you want to be successful in online marketing, you need to master the art of writing content that converts. When you can produce higher conversions, you can spend less on marketing and get more sales, resulting in higher profits. But you need to follow the right strategy, or you could waste time and money….
Building a solid, relevant brand depends on both online and offline practices, as billions of consumer browse in both spheres every day. Although offline brand management is commonplace, both brick-and-mortar stores and online-only shops must manage a consistent brand online to thrive truly. Every business must be prepared to use brand marketing and advertising, social…
If you are a marketer, then it is crucial that you understand conversion rate optimization. Without optimizing for conversions, you are left with inefficient spending on your advertising and other assets. By increasing conversions, you can increase profit and enjoy dominating your market. Here are five best practices to consider: Call to Action Above the…
Image Credit: Kyani, U.S. Believe or not, your website design has a significant impact on your sales volume. From your website template to the content on each page, you need to come up with stunning stuff that will attract customers. Keep in mind; your website is a visual representation of your brand. A well-established brand…
Blogging has become an essential digital marketing strategy used by businesses to attract customers and increase their brand recognition. According to HubSpot, businesses that maintain active blogs generate 67 percent more leads than their non-blogging counterparts. With a blog, business owners can funnel traffic to their products or services, turning visitors into paying customers. Unfortunately,…
