Creating infographics is an effective way to catch the attention of your customers and increase engagement on social media. In fact, infographics are some of the most shared types of content on the internet. This is largely because of how easily infographics can communicate statistics and other valuable information. We’re visual beings by nature, so infographics translate especially well in comparison with less visually stimulating forms of content. Here are four tips to design effective and engaging infographics for your business.
1. Use whitespace deliberately
Infographic source: Behance
Whitespace is one of the simplest elements of design, but it’s often overlooked. If you’re unfamiliar with whitespace, it’s simply the space around and between the pieces of your design. Try not to crowd your infographic. Instead, pare down the amount of information and art you include to use white space effectively. Space out the elements of your design to help your viewers feel less overwhelmed.
2. Format your infographic purposefully
Infographic source: Nevada Oral & Facial Surgery
Lay out the information in a logical order that makes sense and helps paint a clear picture of the point you’re trying to make. This example from NOFS utilizes a timeline that effectively illustrates the main idea of the infographic – that you should get regular dental checkups to avoid complications caused by wisdom teeth. By presenting information in a specific way, such as a chart or a timeline, the information in your infographic will be easier for viewers to digest.
3. Keep the color scheme simple and cohesive
Infographic source: Katie Phillips Design
Don’t over-complicate your infographic by adding too many colors. Pick a few colors that coordinate by selecting between two and four colors that are either analogous or complementary. This infographic about bicycling uses a simple color scheme with complementary colors, making it both effective and easy to read.
4. Check and double check the validity of your data
Be sure to validate each and every statistic you use in your infographic. Check your sources and verify that each one is credible. If you can, trace the statistic back to the primary source, whether that is a medical study or an interview. The last thing you want is to publish an infographic with incorrect information under your business’s name.
Following these four tips, you can start creating infographics that will help your business communicate important messages to your audience. If you haven’t used infographics for your business before, there has never been a better time to start. Experiment with different formats and color schemes for your infographics to see which ones perform the best. To speed up the process of infographic creation, you can even create templates that will serve as a base for future infographics.
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