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website structure, header, navigation, layout, banner, design, footer
Trey Simon

Trey Simon

Visual Designer & Digital Business Strategist

The Importance of Hero Images in 2018

Every move that a marketer makes is tied to one simple strategy, how to get the highest conversion rates for better returns on their investments. When it comes to digital content marketing, the only way that you will get people to your website is if you understand the psychology behind people’s surfing behavior. While it is true that people will fall for click baits on social media, the moment they land on your page and do a basic survey, they will decide whether they have landed on the right page or not. Therefore, you need to make sure the content and imagery on this page are optimized to keep the readers glued. Here are a few tips that you will find useful.

Hero Images

Image courtesy of Bashooka

These are the visuals that the website visitor will encounter the moment they land on your web page. They are normally full-width visuals, and they usually are placed on homepages, blogs, and landing pages. They are the images that you are supposed to use for calls-to-action and slideshows as opposed to having plain whitespace. These are the images that you want to embed in the brain of your customers, and to use to represent your brand or an aspect of the brand that you have the intention of highlighting.

Why Hero Images Are Effective

  • First, it is important to understand that people are always drawn to visual images as opposed to texts.
  • Imagery is so captivating that it communicates a message 60,000 times faster than you can do with plain text. Research shows people will take 3 seconds to leave a page they do not like, images will help impress within these three crucial seconds.
  • All types of devices are able to load larger images faster than they used to; this is making them even more versatile than they used to be.

Examples of Hero Images

Image courtesy of ADT Pulse Home Automation 

In current web design, hero images are a vital design element. They come in the form of an image with text at the top, bottom or beside it. A few examples of hero images that have been successful in 2018 include:

  • The Adidas Deerupt image
  • Catch Fish & Chips
  • Neebo

And many others. They say that a good picture is worth a thousand words. The important thing to do is make sure that the images tell a captivating story about your brand and that keeps your followers interested in everything that happens with your brand. Invest in professionally designed hero images because they can take your marketing to the next level.

If you’re looking for some help with your web design and marketing, click here for some awesome suggestions!

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